Latest from the blog

  • Multi-Channel Marketing: 5 Key Success Factors for Implementation

    Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015 (source: eConsultancy). But how many have been successful in the implementation? Let’s look at the 5 key factors to successfully implement digital in your marketing mix. […]

  • Reaching More with Less (Part 3) - Sales force Optimization

    In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two types of resources - Products & People - can be tricky ; in the second part of this guide, we provided you with a comprehensive methodology to optimize your product portfolio. Today, to complete this three-parts guide, we are going to look at your sales force sizing and structure. […]

  • Reaching More with Less (Part 2) - Portfolio Optimization

    In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two types of resources - Products & People - can be tricky, this is why today we provide you with a comprehensive methodology to optimize your product portfolio. […]