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Multi-channel learning in pharma industry October 12

Multi-channel learning | An exciting capability that is emerging is that of ‘multichannel learning’. As we approach 2020, not only do we need to recognize that our customers are using multi-channel and multiple devices to network, work and learn, but so are our employees. There are in fact, new pedagogical techniques that aim to improve the process of learning and teaching using multiple channels. It won’t come as a surprise, people learn in different ways and new generations learn using blended learning methodologies, if not in totally digital ways. 

Sales Rep Role Evolution October 10

Sales Rep Role Evolution | A 25-year-old, healthy male notices he is developing itchy, scaly patches of skin. He has not experienced anything similar before, so he goes online to do some research. Soon, he finds photos and descriptions that seem to match his symptoms and decides he has psoriasis. 

The Death of Share Of Voice in Pharma (SOV) October 04

Share of Voice in the Pharmaceutical Industry | We know we shouldn’t, but we still do - measure SOV as a leading indicator of sales, that is.

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