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ACTANDO BLOG

Shifting to Patient Centricity December 12

Some readers may remember (or maybe remember their parents talking about those “good ol’ days”) when the doctor was a family friend or acquaintance of the family at the very least, and a regular figure in your family life. The doctor knew each of you, often from birth to marriage and your own children, and in some cases, to death. As our societies grew bigger, villages disappeared, people, became transient and the science became more specialized, the patient, or we, became less connected to one doctor, and we interacted with several. The treatment and emotional connections became less personal.

Disease Awareness Strategy December 07

 Our industry inevitably produces many disease awareness programs to develop awareness of an unmet need that we think we can contribute to meeting. We are essentially attempting to drive more patients into the funnel, to then capture more patients entering the treatment journey, where our product/service could potentially be a good fit, thus contributing to better health outcomes and disease management.

Is digital the inexpensive alternative? November 29

While pharma continues to lag behind other industries in the transformation of leveraging digital into our ways of working and doing business [Adobe 2017 Digital Trends Report ], we are realising that digital marketing apparently can be cost-efficient according to many success stories at industry events..

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