Blended Learning


Citation quote

Actando’s Coaching blended learning course enabled us to build and improve our coaching skills. During the programme you you learn to master the proper tools to develop teams and improve sales results. Claudio J. Camacho – Sales Director, Ferring Spain

Standard and customized
BLENDED LEARNING

blended learning training methodology
Blended Learning Standard Custom

No other method than a blended learning programme has a better impact on behavioural change, as it incorporates serious games and courses.

Take a look at our standard programmes below. We deliver them worldwide, and chances are you’ll find them in your own language. If you don’t, just ask us: we will develop and customize according to your needs!

All our blended learning programmes include eLearning modules, simulations / serious games, in-class / webinars & online quizzes.

Brand Management

brand management blended training

Actando’s Brand Management programme focuses on how to build, implement and monitor a marketing plan. It follows the Brand Planning Process that emphasises, as a first step, the need for thorough and detailed analysis. It also focuses on using customer insights to shape strategy, structure and tactics to deliver value with an optimal return on investment.

In-class sessions are combined with group exercises using our industry-leading Serious Game (Simpact Brand Management) based on anonymized markets and products. Our Serious Game was designed to be challenging and realistic so that decisions made by each team will impact budget, revenues and market share.

Brand Management is a blended learning programme. It is specifically designed for Product Managers and Brand Managers.

Download the Brochure

Launch Excellence

launch planning blended training

Product launches are absolutely critical for the pharmaceutical industry for one simple reason – you only have one shot at getting it right. Add the need to understand a marketing environment that you or your team may never have worked in before, chances are you will get it wrong.

The Launch Excellence programme offers you the opportunity to raise your chances at launching your product or service in the best way. This course focuses the cornerstones of successful launches using our industry-leading Serious Game (Simpact Launch Excellence). It covers topics as diverse as project management, market analysis, pricing, sales force sizing and multichannel marketing tactics.

This Launch Excellence programme is specifically designed for Product Managers, Brand Managers and all cross-functional team members working on a product launch.

Download the Brochure

Strategic Marketing

strategic marketing blended training

The Strategic Marketing programme delivers advanced marketing concepts and planning techniques, enabling participants to reach new levels of excellence for mid-term success.

Participants will learn from our industry-leading Serious Game (Simpact Strategic Marketing) how proper preparation and investment optimization positively impact sales success. Addressing the spectrum of strategic marketing issues – from portfolio analysis to pricing, including strategic negotiation and brand life cycle management – the programme offers practical guidance on maximizing commercial contribution.

This Strategic Marketing programme is specifically designed for Senior Product Managers, Brand Managers, Marketing Directors and Commercial Excellence Managers.

Download the Brochure

Segmentation and Targeting

segmentation targeting blended training

Mindset change is a critical factor for the setting of a successful targeting. Sales teams need to understand and experience its value in order to adopt it, and this is why the programme is here for.

Segmentation and Targeting guides participants through the whole process of profiling, segmentation and targeting. They can then experience their investments’ impact using our Serious Game (Simpact Segmentation & Targeting) as a learning laboratory.

This Segmentation and Targeting programme is specifically designed for Medical Representatives (Rx) and Pharmaceutical Representatives (OTC).

Download the Brochure

Segmentation and Targeting Level 2

segmentation profiling blended training

Mindset change is a critical factor for a successful segmentation and targeting implementation. Marketing and sales managers need to understand and experience its value in order to adopt it.

The Segmentation and Targeting Level 2 programme also guides participants step by step through the whole processes, from profiling to implementation, using our Serious Game (Simpact Segmentation & Targeting Lvl 2) as a learning laboratory. They have to define the profiling dimensions, build a segmentation framework and decide the campaigns’ frequency regarding the segment and channel mix.

This Segmentation and Targeting Level 2 programme is specifically designed for First Line Sales Managers, Product and Brand Managers, Commercial Excellence Managers.

Download the Brochure

Market Research Techniques

market research blended training

Participants will acquire the skill of translating marketing and business problems into research questions. With this programme they will become a successfull marketing problem solver : positioning a product, developing key expertise in defining segmentation, learning how to create sales force effectiveness models and improving the provision of information for managers to solve problems faster and launch responses regarding business opportunities.

Market Research Techniques is a blended learning programme. It is specifically designed for Market Researchers (Beginners), Product Managers and Business Intelligence Managers.

Download the Brochure

Forecasting Techniques

forecasting techniques blended training

The Forecasting Techniques programme is designed to help sales and marketing executives define operational forecasts in line with their business directives.

With a blend of theory, practice and teamwork, participants will experience the different ways to develop accurate forecasts. The groups will have the opportunity to share their experiences and thoughts during workshops using real data. The strength of the programme comes from the combination of key forecasting techniques with real pharmaceutical case studies. Concepts are explained in simple, non-mathematical terms so that participants can implement them easily and immediately after the course.

This Forecasting Techniques learning programme is designed for any person who has to forecast sales, market shares and other events that may impact business in the future, and therefore, by definition having to provide meaningful forecasts.

Download the Brochure

Regional Management

regional management blended training

The Regional Management programme focuses on how to build, implement and monitor First Line Sales Managers’ action plans.

It follows The Regional Planning Process that emphasizes the need for detailed analysis and diagnosis as a first step. This process also prioritizes investments and tactics to deliver results with an optimal return on investments. Plenary sessions are combined with group exercises using our Serious Game (Simpact Regional Management).

Regional Management is a blended learning programme. It is specifically designed for First Line Sales Managers (Pharma, Consumer Health, OTC and Medical Device).

Download the Brochure

Segmentation and Targeting

segmentation targeting blended training

Mindset change is a critical success factor for successful targeting implementation. Sales teams need to understand and experience its value in order to adopt it.

The Segmentation and Targeting programme guides participants through the profiling, segmentation and targeting process who can then experience the impact of their investments using our Serious Game (Simpact Segmentation & Targeting) as a learning laboratory.

This Segmentation and Targeting programme is specifically designed for Medical Representatives (Rx) and Pharmacy Representatives (OTC).

Download the Brochure

Segmentation and Targeting Level 2

segmentation profiling blended training

Mindset change is a critical success factor for successful segmentation and targeting implementation. Marketing and sales managers need to understand and experience its value in order to adopt it.

The Segmentation and Targeting Level 2 programme guides participants through each step of the process from profiling to implementation using our Serious Game (Simpact Segmentation & Targeting Lvl 2) as a learning laboratory. They have to define the profiling dimensions, build a segmentation framework and decide the campaigns’ frequency regarding the segment and channel mix.

This Segmentation and Targeting Level 2 learning programme is specifically designed for First Line Sales Managers, Product and Brand Managers, Commercial Excellence Managers

Download the Brochure

Coaching Skills

coaching skills blended training

If you want to unlock your teams’ potential for them to become more competent as to maximize their own performance, then this is the right programme for you.

This programme follows “The GROW Model”. Participants learn this model step by step using our Serious Game (Simpact Coaching) as a learning laboratory.

This Coaching Skills learning programme is specifically designed for any manager wanting to develop coaching skills.
Look at Coaching Monitor and see how it helps participants implement coaching skills back in the field.

Download the Brochure

Communication and Selling Skills

communication selling skills blended training

The Communication and Selling Skills programme delivers a solid methodology to improve the impact of your sales calls. It follows the company’s selling process from call preparation to delivery and monitoring.

Plenary sessions alternate with role plays using our Simulation (Simpact Detailing), adapted to the company’s products, selling process and scenarios.

This Communication and Selling Skills learning programme is specifically designed for Medical Representatives (Rx) and Pharmacy Representatives (OTC).

Download the Brochure

Key Account Management

key account management blended training

Key Account Management focuses on how to build and implement efficiently an account plan. It follows The Key Account Planning process that maximizes impact with an optimal return on investments.

Participants learn this process step by step using our Serious Game (Simpact Key Account Management).

Key Account Management is a blended learning programme. It is specifically designed for Key Account Managers.

Download the Brochure

Key Account Management Level 2

key account management blended training

Key Account Management Level 2 focuses on the development and delivery of the value proposition.

It covers topics such as customer and account needs & priorities, project management and building and implementing account plans that bring real added value to customers. Key Account Managers become more competent regarding these topics using our Serious Game (Simpact Key Account Management Level 2).

This Key Account Management Level 2 programme is specifically designed for Key Account Managers.

Download the Brochure

Negotiation Skills

negotiation skills blended training

The Negotiation Skills programme teaches strong negotiation competencies that can be used with your clients. It covers topics such as the “Best Alternative to a Negotiated Agreement”, the “Zone of Possible Agreement”, the “Reservation Points”…

This Negotiation Skills programme is designed for any individual needing to develop negotiation skills.

Download the Brochure

Territory Management

territory management blended training

The Territory Management programme focuses on how to build, implement and monitor Representative’s action plans. It follows The Territory Planning Process that maximizes impact and return on investments.

Participants go through this process step by step using our Serious Game (Simpact Territory Management).

Territory Management is a blended learning programme. It is specifically designed for Medical Representatives (Rx) and for Pharmacy Representatives (OTC).

Download the Brochure

blended learning programmes catalogue ebook

Blended Learning
PROJECT OVERVIEW

actando project overview methodology