News & Views


NEWSLETTER

ACTANDO BLOG

Investing in Frontline Managers April 19

Successful organizations continuously invest in employees to ensure business capabilities are aligned to the changing marketplace and to the organisation’s evolving strategy and culture. With the increasing complexity of the pharmaceutical stakeholder landscape, it is more important than ever for our industry to keep ahead, not only with our products but also with employee knowledge, skills and ways of working.

ROI On Assessment Centres April 12

Assessing and monitoring the competencies of the marketing and sales teams is a critical activity often undertaken by Commercial Business Leaders in partnership with Commercial Excellence and HR. An assessment centre can help to evaluate the gap between required competencies and actual, and so propose targeted development programs and a structured approach to career pathway progression. Assessments can also play an important role in any SFE or marketing effectiveness initiative by providing a baseline, a benchmark and an improvement goal.

From Multichannel Marketing Strategy to Resource Allocation April 04

The pharmaceutical market dynamics are challenging us to keep up. It seems a long time ago that we were planning for the cliff of patent loss and starting to devise salesforce effectiveness strategies. We then shifted our focus to multichannel marketing as an alternative to large field forces. Before we knew it, the generics gained a strong foot-hold in healthcare. Now, we see the entrance of the biosimilars.

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