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Integrated Portfolio Selling October 11

74% of Life Sciences executives surveyed see portfolio transformation as the most prominent boardroom issue. This move to a more strategic approach of acquiring and managing brands within a portfolio is best supported by a data-driven assessment and scenario planning. https://www.ey.com/gl/en/industries/life-sciences/ey-capital-confidence-barometer/?WT.mc_id=11069785

The Hare & the Tortoise – Pharma Digital Marketing October 04

Digital marketing is now a customer expectation in all industries and an essential part of the overall marketing plan. However, pharma remains the laggard, taking an understandably conservative approach in a highly regulated, risk-averse industry. And let’s face it: while the benefits of digital marketing are clear, the penalties of getting it wrong are costly.

What does the future hold for Product Managers? September 27

The future of the Pharma Sales Representative is a well-worn discussion. Are we giving equal attention to the changing requirements of the Pharma Product Manager?

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