News & Views


NEWSLETTER

ACTANDO BLOG

Identifying your competitors in pharma November 22

Identifying Your Competitors in pharma | A fundamental step in developing a strong marketing strategy is analyzing the market place and determining what market you are actually in – that is, defining your market definition and scope. However, are you finding that your teams are falling short of identifying their ‘real’ competitors, and sticking to the traditionally obvious ones like another pharma companies? 

Telling or selling ? November 16

 

Selling in pharma | As members of modern society we are spending so much more time using digital communication channels and devices and information is being processed rapidly. Our need to talk to other connected human beings seems to be on the rise, however, talking fast and furiously in verbal form or in text form, is also on the rise, and not actually very engaging or interesting for the other party. Often the ‘talkers’ are oblivious to the other party trying to get a word in and probably also oblivious to the fact that they have worn out their welcome.

The Pharma Sales Rep - An Integrated Channel November 16

 

The pharma sales rep an integrated Channel | The evolution of the Pharma Representative is still work in progress. Previous predictions of being a ‘curator of content’, or an ‘orchestrative representative’, still is yet to be seen as the industry standard.

OUR WHITE PAPERS

OPEN COURSES

Brand Management

07 – 09 November 2017
3 Days – French – Casablanca


20 – 21 March 2018
2 Days – Russian – Moscow


23 – 24 April 2018
2 Days – Russian – Almaty


18 – 19 September 2018
2 Days – Russian – Moscow


24 – 25 September 2018
2 Days – Russian – Almaty

Strategic Marketing

09 – 10 October 2017
2 Days – Russian – Almaty


17 – 18 April 2018
2 Days – Russian – Moscow


25 – 26 April 2018
2 Days – Russian – Almaty


16 – 17 October 2018
2 Days – Russian – Moscow


26 – 27 September 2018
2 Days – Russian – Almaty

Launch Excellence

11 – 13 October 2017
3 Days – Russian – Almaty


14 – 16 November 2017
3 Days – French – Casablanca


03 – 05 April 2018
3 Days – Russian – Moscow


22 – 24 May 2018
3 Days – Russian – Almaty


02 – 04 October 2018
3 Days – Russian – Moscow


09 – 11 October 2018
3 Days – Russian – Almaty

Forecasting Techniques

Regional Management

Segmentation & Targeting

Segmentation & Targeting – level 2

Market Research Techniques

Territory Management

Key Account Management

Key Account Management – Level 2

Coaching Skills

Communication and Selling Skills

Negotiation Skills

OPEN COURSES REGISTRATION

blended learning programmes catalogue ebook

Have questions?

Actando Contact Consultant Training Tools Needs