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eDetailer Playbooks November 01

eDetailers do not stand alone in the customer experience - their content is likely available in more than one channel. In addition, when the rep is responsible for several products, the eDetailer contains multiple brands, messages and assets.  So we want to achieve some level of consistency in the branding and the navigation as well as integration into other channels and also products within the same channel.

Look before you leap October 26

It’s a myth that the life sciences don’t get multichannel. The industry clearly does understand the benefits – and also appreciates the challenge of implementing it. Multichannel requires new ways of working and many more tactics. The websites, apps, social media platforms, and video channels all need developing, approving, implementing, measuring and constant updating to remain relevant. And that requires investment  –  not just in the technology and content but also in people to ensure that there are the skills to make it happen. [Anthill Agency]

Extending your reach October 18

You can extend your reach and frequency by adding channels to the sales rep toolkit. Grow your digital channel capability incrementally, so the back end and the front end can keep up with new expectations.

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