Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care providers and other stakeholders. We wrote last year about what we thought were the Commercial Excellence trends of the time. Let's take time out to reflect on what is emerging now and assess if we are still on course.
Simulations / Serious games are being used to teach new skills and provide learning experiences where a participant can safely apply that new learning. Many organizations are now also using simulations for assessment and development planning.