Company


[ 6 ]

YEARS
of experience

[ 75 ]

THOUSAND USERS
in 17 languages

[ 40 ]

PERCENT
annual R&D investment

OUR EXPERTISE

Effective learning and development are about acquiring and adopting new capabilities & behaviors, and implementing them. This is what we do at Actando.

Over the past 7 years our approach has been used extensively in the healthcare industry to deliver improved performance as well as mindset and behavioural change. Over these years, we have worked with and delivered learning solutions to more than 100 Pharmaceutical & Healthcare companies and trained over 1,000 Senior Managers, 3,000 Product Managers, 10,000 First Line Managers & 60,000 Representatives around the world.

 

How often do we experience training and development initiatives that do not achieve this adoption of new skills and behaviours? It is a fact that many of these training interventions fail to deliver the outcomes that had been hoped for – why is this? Put quite simply, it is because mindsets have not changed.

People only change behaviours when their beliefs change, and in order to impact behaviours we must first change people’s mindsets. Human beings tend to resist change and that is why any learning intervention must be able to effectively change mindsets in order to facilitate a change in behaviour. It is not enough to teach people new theories; you also need to change their mindsets so they can adopt these new skills away from the classroom…

Our Blended Learning approach and “Learning by Doing” (Act and Do) methodology using serious games, eLearning and implementation tools are more effective than traditional approaches.

Actando Offices Team Management

MANAGEMENT TEAM

The Actando Managing Partners bring unrivaled experience in Commercial Excellence.

Alexandre Dauge
CEO - Actando HQ

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Melanie Brown
COO - Actando HQ

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David Reynal
Digital Production Director - Actando HQ

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Yann Bidoli
IT Director - Actando HQ

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Matthieu Faupel
Creative Director – Actando HQ

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Alexandre Dauge

Chief Executive Officer - Actando HQ

Profile overview


Alexandre is responsible for the global strategy and product development at Actando HQ. Together with the consultants and software developers he designs and delivers new learning and development solutions in the healthcare industry.

Previous to joining Actando, Alexandre was Practice Leader at IMS Health Europe. His core expertise is in designing serious games/simulations in marketing and sales. His experience includes working with pharmaceutical companies in most of the major markets.


Education


Alexandre graduated as an MD from the University of Paris, where he also holds a PhD in Medicine. He furthermore holds an MBA from HEC. Alexandre lives in Switzerland.

Areas of expertise


  • Commercial Excellence
  • Sales Marketing capability assessments
  • Learning & Performance
  • Change Management
  • Blended Learning
  • Measuring Training Effectiveness
  • Sales Force Excellence

Melanie Brown

Chief Operating Officer - Actando HQ

Profile overview


  • Melanie brings 20+ years experience in pharma sales, marketing, training and SFE
  • She has planned and implemented multiple regional and global closed loop marketing and multichannel marketing initiatives in Canada, U.S., Europe and APAC since 2006
  • Primary responsibilities at Actando include key account management, design and delivery of programs and both sales and marketing assessments

Education


  • Bachelor of Commerce in Marketing
  • Masters in Digital Marketing (in progress)

Areas of expertise


  • Pharmaceutical training program development and delivery
  • Commercial Excellence
  • Capability assessments in sales, sales management and marketing roles
  • Change Management
  • Pharmaceutical Sales and Sales Management
  • Pharmaceutical Marketing including Multichannel Marketing

David Reynal

Digital Production Director - Actando HQ

Profile overview


David has over 19 years of experience in the healthcare industry.

Prior to Actando, David worked for IMS Health in Russia where he was in charge of consulting projects and Academy learning solutions. David worked as well for Anakena Healthcare Consulting, a management consulting company specialized in the Russian healthcare sector, as Consultant, Director of Department Strategy and Managing Director.

In these positions, he has lead engagements for both multinational and local pharmaceutical companies, ranging from the development of portfolio optimization strategy, stakeholder analysis, product & market access (reimbursement programs, local manufacturing, acquisitions) research, assessment and stakeholder management, to tactical in-field commercial initiatives.


Education


David’s academic background includes an MBA from ESCP-EAP Business school and a BSc and MSc in biomedical engineering. He is fluent in English, French and Russian.

Areas of expertise


  • Assessments
  • Simulation-based training
  • Territory Planning
  • Business Planning
  • Segmentation and Targeting
  • Measuring Training Effectiveness
  • Regional Management

Yann Bidoli

IT Director - Actando HQ

Profile overview


Yann is the IT Director of Actando. He oversees the Research and Development of new products including Serious Games and system enhancements, and manages the IT team responsible for systems and architecture.

Yann’s expertise includes more than 15 years of consulting and product development for the pharmaceutical industry.

In his previous position, Yann was leading the development group responsible for the development of Simulations and Serious Games in IMS Health.

Areas of expertise


  • Web Development (PHP & JavaScript) Guru
  • DBA
  • Business Simulation Development
  • Collaborative Tool Development

Matthieu Faupel

Creative Director – Actando HQ

Profile overview


As Managing Partner for Actando Europe, Matthieu manages the content development team, and ensures that all Actando solutions deliver highly engaging and interactive experiences for users. From Web & Multimedia Applications through to Learning Solutions and Serious Games, Matthieu incorporates his expertise together with meaningful client input to make each interaction with an Actando solution the best possible customer experience. Under his supervision, the team reviews project requirements, creates new or converts existing content, and manages the localisations of master modules.

Matthieu is an accomplished Consultant with over 16 years of experience in the Pharmaceutical Industry in diverse functions including Marketing, Sales, Learning, HR and IT. For 8 years at IMS Matthieu gained both business and technical experience which he now brings to the development and management of innovative Learning Solutions and cutting edge Serious Games.

Areas of expertise


  • Web Application Development
  • iPad Application Development
  • Twitter Bootstrap
  • Web Design
  • Databases, UML
  • Rapid Prototyping, Instructional Design
  • Learning Authoring Tools, Learning Management Systems
  • Serious Games, Simulations
  • Project Management, Change Management
  • CRM, SFE, Business Intelligence, Social Media, User Experience.

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