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Digital Marketing Integration January 10

What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and dedicated to supporting individual Business Units and their agencies? Or should digital sit within the IT function?

Maximising Customer Interactions December 20

Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the industry average. [Bain & Company, 2018]

Is Commercial Excellence still relevant? December 13

Pharma’s commercial excellence efforts recently have been largely focused on customer centricity and multichannel marketing.  But commercial excellence is a much broader topic encompassing:

NUESTRAS HOJAS INFORMATIVAS

FOLLETOS & CURSOS ABIERTOS

Gestión de Marca

07 – 09 November 2017
3 Days – French – Casablanca


20 – 21 March 2018
2 Days – Russian – Moscow


23 – 24 April 2018
2 Days – Russian – Almaty


18 – 19 September 2018
2 Days – Russian – Moscow


24 – 25 September 2018
2 Days – Russian – Almaty

Marketing Estratégico

09 – 10 October 2017
2 Days – Russian – Almaty


17 – 18 April 2018
2 Days – Russian – Moscow


25 – 26 April 2018
2 Days – Russian – Almaty


16 – 17 October 2018
2 Days – Russian – Moscow


26 – 27 September 2018
2 Days – Russian – Almaty

Excelencia en Lanzamientos

11 – 13 October 2017
3 Days – Russian – Almaty


14 – 16 November 2017
3 Days – French – Casablanca


03 – 05 April 2018
3 Days – Russian – Moscow


22 – 24 May 2018
3 Days – Russian – Almaty


02 – 04 October 2018
3 Days – Russian – Moscow


09 – 11 October 2018
3 Days – Russian – Almaty

Técnicas de Forecasting

Gestión Regional

Segmentación & Targeting

Segmentación & Targeting – Nivel 2

Técnicas de Investigación de Mercado

Gestión Territorial

Gestión de Cuentas Clave

Gestión de Cuentas Clave – Nivel 2

Habilidades de Coaching

Habilidades de Comunicación y Ventas

Habilidades de Negociación

REGISTRO DE CURSOS ABIERTOS

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