Noticias & Vistas


BOLETÍN

BLOG ACTANDO

Sales Force Sizing in Multichannel era – How to optimize your commercial results? June 20

Despite the significant impact of sales resource decisions on company performance, many companies still rely strictly on the wisdom and experience of sales leaders for making such decisions. But intuition alone is unlikely to optimize sales performance.

Why focus on Sales Force Size & Structure in a multichannel era?

You may have an objective of entering a new market, reaching new customers, increasing frequency on existing customers, reducing cost, or better allocating your resources across customers and channels. Any of these objectives could be a reason to review the size, structure, and allocation of the sales force to increase effectiveness.

Is optimal frequency still relevant in a multi-channel market? June 13

Reaching your target audience with relevant messaging at key points in their decision-making process remains an important part of our sales and marketing efforts. But it’s also important to think about frequency. Whether it’s to drive message recall or otherwise positively influence prescribing behaviours, how should you decide the right level of frequency when planning marketing campaigns? And with so many digital channels to choose from, how to ensure this optimal frequency is aligned to the HCP’s preferred consumption method?

Digital Transformation: Is your sales force holding you back? May 30

Digital is completely reshaping the customer engagement. It’s also redefining sales organisations as they strive to fuel the growth by delivering an engaging experience, whenever and wherever the customer needs it, fulfilling the omnichannel promise. [Accenture 2016]

NUESTRAS HOJAS INFORMATIVAS

FOLLETOS & CURSOS ABIERTOS

Gestión de Marca

07 – 09 November 2017
3 Days – French – Casablanca


20 – 21 March 2018
2 Days – Russian – Moscow


23 – 24 April 2018
2 Days – Russian – Almaty


18 – 19 September 2018
2 Days – Russian – Moscow


24 – 25 September 2018
2 Days – Russian – Almaty

Marketing Estratégico

09 – 10 October 2017
2 Days – Russian – Almaty


17 – 18 April 2018
2 Days – Russian – Moscow


25 – 26 April 2018
2 Days – Russian – Almaty


16 – 17 October 2018
2 Days – Russian – Moscow


26 – 27 September 2018
2 Days – Russian – Almaty

Excelencia en Lanzamientos

11 – 13 October 2017
3 Days – Russian – Almaty


14 – 16 November 2017
3 Days – French – Casablanca


03 – 05 April 2018
3 Days – Russian – Moscow


22 – 24 May 2018
3 Days – Russian – Almaty


02 – 04 October 2018
3 Days – Russian – Moscow


09 – 11 October 2018
3 Days – Russian – Almaty

Técnicas de Forecasting

Gestión Regional

Segmentación & Targeting

Segmentación & Targeting – Nivel 2

Técnicas de Investigación de Mercado

Gestión Territorial

Gestión de Cuentas Clave

Gestión de Cuentas Clave – Nivel 2

Habilidades de Coaching

Habilidades de Comunicación y Ventas

Habilidades de Negociación

REGISTRO DE CURSOS ABIERTOS

¿Alguna pregunta?