Новости и обзоры


NEWSLETTER

БЛОГ ACTANDO

Digital Marketing Integration January 10

What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and dedicated to supporting individual Business Units and their agencies? Or should digital sit within the IT function?

Maximising Customer Interactions December 20

Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the industry average. [Bain & Company, 2018]

Is Commercial Excellence still relevant? December 13

Pharma’s commercial excellence efforts recently have been largely focused on customer centricity and multichannel marketing.  But commercial excellence is a much broader topic encompassing:

НАШИ БЕЛЫЕ КНИГИ

ОТКРЫТЫЕ КУРСЫ И БРОШЮРЫ

Бренд менеджмент


20 – 21 March 2018
2 Days – Russian – Moscow


23 – 24 April 2018
2 Days – Russian – Almaty


18 – 19 September 2018
2 Days – Russian – Moscow


24 – 25 September 2018
2 Days – Russian – Almaty

Стратегический маркетинг


17 – 18 April 2018
2 Days – Russian — Moscow


25 – 26 April 2018
2 Days – Russian — Almaty


16 – 17 October 2018
2 Days – Russian — Moscow


26 – 27 September 2018
2 Days – Russian — Almaty

Процесс запуска продукта


03 – 05 April 2018
3 Days – Russian — Moscow


22 – 24 May 2018
3 Days – Russian — Almaty


02 – 04 October 2018
3 Days – Russian — Moscow


09 – 11 October 2018
3 Days – Russian — Almaty

Multichannel Marketing

22 March 2018
1 Day – Russian — Moscow


21 May 2018
1 Day – Russian — Almaty


20 September 2018
1 Day – Russian — Moscow


08 October 2018
1 Day – Russian — Almaty

Управление территориями

Прогнозирование

Сегментация и таргетинг

Сегментация & таргетинг – уровень 2

Техники прогнозирования

Методы исследования рынка

Управление территорией

Управление территориями

Управление ключевыми клиентами

Управление ключевыми клиентами – уровень 2

Навыки коучинга

Навыки коммуникации и продаж

Навыки ведения переговоров

OPEN COURSES REGISTRATION

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