新闻与观点

Digital Marketing Integration January 10

What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and dedicated to supporting individual Business Units and their agencies? Or should digital sit within the IT function?

Maximising Customer Interactions December 20

Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the industry average. [Bain & Company, 2018]

Is Commercial Excellence still relevant? December 13

Pharma’s commercial excellence efforts recently have been largely focused on customer centricity and multichannel marketing.  But commercial excellence is a much broader topic encompassing: