新闻与观点

Has Learning Changed? August 01

Changes in the audience, advances in technology, and restrictions on spending are all having an impact on the learning landscape and how we deliver learning.

Integrated Multichannel Reps July 11

Reps are being armed with more content in more channels to increase the number of meaningful touch-points with HCPs. Success requires more than just channel activity but rather the integration of channels and content in a way that creates a seamless more value-added customer experience [Cx].

Territory Alignment – can it be fair, motivating and sustainable? June 27

Territory alignment is the process by which the geography of a country is divided into territories to achieve the desired reach and frequency of target customers in order to maximize revenues.  An effective territory alignment balances the allocation of the sales potential with the call capacity of the reps across the geographies in question. Sophisticated tools and data are the backbone of any such process today.