新闻与观点

Commercial Effectiveness – What does it really mean today? April 11

A simple and common definition of Commercial Effectiveness is the impact of marketing spend on sales. This simple statement may, in fact, weave a more complex web.

Sales Incentives March 29

The role of the Pharma Rep is evolving with the increased use of digital channels to engage and educate HCPs. The Rep role is changing from working alone to now having digital and other activities as one of many touch points in the overall customer experience.

Actando at eyeforpharma Barcelona 2019 March 01

You usually see us online, in your office, or in a training room. But on March 12 through 14 we look forward to seeing you at Booth #51, eyeforpharma Barcelona. And we have a lot to show you.