新闻与观点

Multichannel and the Connected Rep February 22

Today’s concept of the connected rep is about more than adding digital channels to the arsenal; it requires an integration of touchpoints across channels that creates a seamless high-value customer experience [Cx].

Implementing The Rep Triggered Email Channel February 13

Engaging your representatives in the development of the business case to implement Rep Triggered Emails, [RTE] or as sometimes referred to as ‘Approved Emails’, and ensuring there is a sound value proposition, alleviates any fear of failure of adding this channel to the existing representative tool kit.

Omni-channel Customer Journey January 24

How do you design an engagement strategy that is both cost-effective and agile enough to change with market dynamics? The overall strategy must address key customer needs, be aligned across brands and channels and include multiple stakeholders from HCPs to payers and patients.